Design and delivery of a Global Masterclass in Horticulture

The Masterclass in Horticultural Business is a new national program requested by and tailor made for Australian business managers and entrepreneurs in horticulture. The University of Tasmania has developed the Masterclass in collaboration with the internationally recognised higher education providers, Wageningen University and Research (Netherlands) and Lincoln University (New Zealand). The Masterclass is externally supported through a nationally competitive grant from the Australian Government’s Research and Development Corporation, Horticulture Innovation Australia, and builds on our strong links between teaching and R, D & E in horticulture. The Masterclass, delivered as a new pre-tertiary qualification (Diploma in Horticultural Business) through University College, combines a strong understanding of horticulture production and business practices. The integrative program has a basis in production horticulture with modules on, for example, supply chain management, logistics, law, and entrepreneurship. First offered in 2017, the program has attracted a range of industry professionals in horticulture. The design of the Masterclass for a national cohort of students necessitated online delivery that is highly-professional, flexible and relevant to people working in the horticulture industry to foster innovative and creative thinking and engagement among students.

Module topics and assignments are designed to promote interaction of the participants with their staff (if they are business owners) or employers (if they work for a business owner). In this way the students are applying learnings to their workplace, raising questions and stimulating discussions about Agribusiness. Many students have provided feedback (HREC 16252) that they intend to put their business plan into action, applying it to their own businesses. In summary, the high degree of industry engagement and endorsement as well as international collaboration in the design of the Masterclass is unique. It is our vision that this Masterclass will develop a strong reputation and becomes internationally recognised and competitive.