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Development of a Segmental Customer Profitability Analysis System in an Australian Telecommunications Company: An Innovation Action Research Case Study

Citation

McManus, L, Development of a Segmental Customer Profitability Analysis System in an Australian Telecommunications Company: An Innovation Action Research Case Study, British Accounting Association Conference, 4-6 July, Manchester, UK, pp. 1-20. (2003) [Conference Extract]

Official URL: https://bafa.ac.uk/

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Measurement
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:McManus, L (Professor Lisa McManus)
ID Code:133503
Year Published:2003
Deposited By:TSBE
Deposited On:2019-06-28
Last Modified:2019-06-28
Downloads:0

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