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Accounting for relationship marketing in the hotel industry: customer profitability analysis meets customer asset analysis

Citation

Guilding, C and Kennedy, D and McManus, L, Accounting for relationship marketing in the hotel industry: customer profitability analysis meets customer asset analysis, Annual Conference of the Council of Hotel, Restaurant and Institutional Education, 24-26 July, Miami, FL, USA, pp. 1-20. (1998) [Refereed Conference Paper]

Official URL: https://www.chrie.org/i4a/pages/index.cfm?pageid=3...

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Measurement
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:McManus, L (Professor Lisa McManus)
ID Code:133491
Year Published:1998
Deposited By:TSBE
Deposited On:2019-06-28
Last Modified:2019-06-28
Downloads:0

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