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The use of performance evaluation systems in sponsorship investments

Citation

Delaney, D and McManus, LA, The use of performance evaluation systems in sponsorship investments, Asia Pacific Interdisciplinary Research in Accounting (APIRA), 26- 28 July, Kobe, Japan (2013) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Education
Research Group:Education Systems
Research Field:Technical, Further and Workplace Education
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:McManus, LA (Professor Lisa McManus)
ID Code:133441
Year Published:2013
Deposited By:TSBE
Deposited On:2019-06-27
Last Modified:2019-06-27
Downloads:0

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