eCite Digital Repository
Exploring climate change adaptation with Australian wine consumers
Citation
Lewis, G and Ariyawardana, A and Lim-Camacho, L and Crawford, J, Exploring climate change adaptation with Australian wine consumers, 22nd International Farm Management Association Congress, 3-8 March, Launceston (2019) [Non Refereed Conference Paper]
![]() | PDF Pending copyright assessment - Request a copy 151Kb |
Official URL: http://www.ifma22.org/2121
Abstract
Climate change, and its associated climate variability, has significant impacts on the wine industry and these changes will increasingly be felt along the whole chain of companies that produce, handle, process and market wine. There has been very little work in understanding how wine consumers perceive both the climate change mitigation and adaptation efforts of these companies. This study was conducted to explore Australian wine consumer perceptions towards climate change adaptation and the impacts of climate change on the growing, making and marketing of wine. Data were collected through four focus groups discussions, with a total of of 30 Australian wine consumers. This paper reports the preliminary results of data analysis. Findings revealed that participants are concerned for the production and quality of Australian wines, but their purchase decisions and drinking habits are still guided predominantly by non-environmental factors. They would, however, like to make informed decisions on wine purchase and consumption considering climate, which suggests wine businesses could benefit from educating consumers, and communicating specific climate adaptation information to consumers in a timely manner.
Item Details
Item Type: | Non Refereed Conference Paper |
---|---|
Keywords: | climate adaptation, climate change, consumer perceptions, wine industry, value chain |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Consumer-Oriented Product or Service Development |
Objective Division: | Economic Framework |
Objective Group: | Management and Productivity |
Objective Field: | Marketing |
UTAS Author: | Lewis, G (Dr Gemma Lewis) |
UTAS Author: | Crawford, J (Mr Joseph Crawford) |
ID Code: | 133177 |
Year Published: | 2019 |
Deposited By: | TSBE |
Deposited On: | 2019-06-17 |
Last Modified: | 2019-06-20 |
Downloads: | 1 View Download Statistics |
Repository Staff Only: item control page