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From DOGTV to pet cremation: How humanisation is driving a boom in the business of our furry friends: Interview with Matthew Elmas

Citation

Grimmer, L, From DOGTV to pet cremation: How humanisation is driving a boom in the business of our furry friends: Interview with Matthew Elmas, Smart Company, Private Media Pty Ltd, Melbourne, 27 May (2019) [Media Interview]


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Official URL: https://www.smartcompany.com.au/entrepreneurs/huma...

Abstract

Growth industries are of constant interest to Australian entrepreneurs — there’s money to be made and those willing to take risks betting on new ideas are more likely to be rewarded.

Item Details

Item Type:Media Interview
Keywords:retail, marketing, pet supplies, entrepreneurship
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:132909
Year Published:2019
Deposited By:TSBE
Deposited On:2019-05-27
Last Modified:2019-06-11
Downloads:1 View Download Statistics

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