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From fresh breakfasts to bulk goods, Coles is scrambling to cover all bases as competition from overseas rivals threatens to undercut the business model of Australia’s supermarket duopoly. On Monday, Coles revealed a focus on selling "convenience" products such as smashed avocado, tomato, fetta and toast in smaller, metropolitan locations in a bid to capture time-poor, inner-city shoppers with deep pockets. On Wednesday, the nation’s second-largest supermarket chain announced that it would be selling supersized versions of around 25 "family favourites" including one kilogram bottles of mayonnaise, five kilogram bags of pasta and two kilogram bags of breadcrumbs. The bulk range is designed to "make life easier for time-poor and budget-conscious customers, saving them up to 65 per cent on select products", Coles said.

Item Type:	Media Interview
Keywords:	retail, supermarkets, consumer behaviour, marketing
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Marketing
Research Field:	Marketing communications
Objective Division:	Commercial Services and Tourism
Objective Group:	Property, business support services and trade
Objective Field:	Wholesale and retail trade
UTAS Author:	Grimmer, L (Dr Louise Grimmer)
ID Code:	132652
Year Published:	2019
Deposited By:	TSBE
Deposited On:	2019-05-16
Last Modified:	2019-05-17
Downloads:	0