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Coles is slinging everything from smashed avo to giant packs of pasta, but consumers could lose out: Interview with Isabelle Lane
Citation
Grimmer, L, Coles is slinging everything from smashed avo to giant packs of pasta, but consumers could lose out: Interview with Isabelle Lane, The New Daily, The New Daily, Melbourne, Australia, 15 May (2019) [Media Interview]
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Official URL: https://thenewdaily.com.au/money/consumer/2019/05/...
Abstract
From fresh breakfasts to bulk goods, Coles is scrambling to cover all bases as competition from overseas rivals threatens to undercut the business model of Australia’s supermarket duopoly.
On Monday, Coles revealed a focus on selling "convenience" products such as smashed avocado, tomato, fetta and toast in smaller, metropolitan locations in a bid to capture time-poor, inner-city shoppers with deep pockets.
On Wednesday, the nation’s second-largest supermarket chain announced that it would be selling supersized versions of around 25 "family favourites" including one kilogram bottles of mayonnaise, five kilogram bags of pasta and two kilogram bags of breadcrumbs.
The bulk range is designed to "make life easier for time-poor and budget-conscious customers, saving them up to 65 per cent on select products", Coles said.
Item Details
Item Type: | Media Interview |
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Keywords: | retail, supermarkets, consumer behaviour, marketing |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing communications |
Objective Division: | Commercial Services and Tourism |
Objective Group: | Property, business support services and trade |
Objective Field: | Wholesale and retail trade |
UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
ID Code: | 132652 |
Year Published: | 2019 |
Deposited By: | TSBE |
Deposited On: | 2019-05-16 |
Last Modified: | 2019-05-17 |
Downloads: | 0 |
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