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How the “Ikea effect” explains today’s startups
Citation
Mortimer, G and Mathmann, F and Grimmer, EL, How the 'Ikea effect' explains today's startups, Fast Company, Fast Company Inc, United States, 1 May (2019) [Magazine Article]
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Official URL: https://www.fastcompany.com/90341393/how-the-ikea-...
Abstract
Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.
Item Details
| Item Type: | Magazine Article |
|---|---|
| Keywords: | marketing, retail, consumer behaviour |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Wholesale and retail trade |
| UTAS Author: | Grimmer, EL (Dr Louise Grimmer) |
| ID Code: | 132288 |
| Year Published: | 2019 |
| Deposited By: | TSBE |
| Deposited On: | 2019-05-02 |
| Last Modified: | 2019-05-02 |
| Downloads: | 1 View Download Statistics |
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