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How the Ikea effect subtly influences how you spend
Citation
Mortimer, G and Mathmann, F and Grimmer, L, How the Ikea effect subtly influences how you spend, Capital, British Broadcasting Corporation, London, 22 April (2019) [Magazine Article]
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Official URL: http://www.bbc.com/capital/story/20190422-how-the-...
Abstract
Having customers do most of the work, feel great about it, and at the same time perceive they have attained ‘greater value for money’ is the Holy Grail for companies. Here’s why.
Item Details
| Item Type: | Magazine Article |
|---|---|
| Keywords: | retail, marketing, consumer behaviour, IKEA |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Wholesale and Retail Trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 132227 |
| Year Published: | 2019 |
| Deposited By: | TSBE |
| Deposited On: | 2019-04-30 |
| Last Modified: | 2019-05-02 |
| Downloads: | 0 |
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