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How the Ikea effect subtly influences how you spend

Citation

Mortimer, G and Mathmann, F and Grimmer, L, How the Ikea effect subtly influences how you spend, Capital, British Broadcasting Corporation, London, 22 April (2019) [Magazine Article]


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Abstract

Having customers do most of the work, feel great about it, and at the same time perceive they have attained ‘greater value for money’ is the Holy Grail for companies. Here’s why.

Item Details

Item Type:Magazine Article
Keywords:retail, marketing, consumer behaviour, IKEA
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:132227
Year Published:2019
Deposited By:TSBE
Deposited On:2019-04-30
Last Modified:2019-05-02
Downloads:0

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