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The Ikea effect: how we value the fruits of our labour over instant gratification

Citation

Mortimer, G and Mathmann, F and Grimmer, L, The Ikea effect: how we value the fruits of our labour over instant gratification, MarketingMag, Niche Media, Melbourne, Australia, 25 April (2019) [Magazine Article]


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Official URL: https://www.marketingmag.com.au/hubs-c/opinion-ike...

Abstract

The Ikea effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’. Louise Grimmer of the University of Tasmania, together with Gary Mortimer and Frank Mathmann of Queensland University of Technology, put it to the test.

Item Details

Item Type:Magazine Article
Keywords:retail, marketing, consumer behaviour, IKEA
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:132226
Year Published:2019
Deposited By:TSBE
Deposited On:2019-04-30
Last Modified:2019-04-30
Downloads:0

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