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The Ikea effect: how we value the fruits of our labour over instant gratification
Citation
Mortimer, G and Mathmann, F and Grimmer, L, The Ikea effect: how we value the fruits of our labour over instant gratification, MarketingMag, Niche Media, Melbourne, Australia, 25 April (2019) [Magazine Article]
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Official URL: https://www.marketingmag.com.au/hubs-c/opinion-ike...
Abstract
The Ikea effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’. Louise Grimmer of the University of Tasmania, together with Gary Mortimer and Frank Mathmann of Queensland University of Technology, put it to the test.
Item Details
| Item Type: | Magazine Article |
|---|---|
| Keywords: | retail, marketing, consumer behaviour, IKEA |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Wholesale and retail trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 132226 |
| Year Published: | 2019 |
| Deposited By: | TSBE |
| Deposited On: | 2019-04-30 |
| Last Modified: | 2019-04-30 |
| Downloads: | 0 |
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