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A case for more integrative multi-disciplinary marketing education


Walker, RH and Hanson, DJ and Nelson, LG and Fisher, CG, A case for more integrative multi-disciplinary marketing education, European Journal of Marketing, 32, (9/10) pp. 803-812. ISSN 0309-0566 (1998) [Refereed Article]

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Walker, RH (Professor Rhett Walker)
UTAS Author:Hanson, DJ (Dr Dallas Hanson)
UTAS Author:Nelson, LG (Dr Lindsay Nelson)
UTAS Author:Fisher, CG (Mr Chay Garth Fisher)
ID Code:13221
Year Published:1998
Deposited By:Management
Deposited On:1998-08-01
Last Modified:2011-08-08

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