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Services Marketing: Australia-New Zealand
Citation
Lovelock, CH and Patterson, PG and Walker, RH, Services Marketing: Australia-New Zealand, Prentice-Hall, Sydney, pp. 570. ISBN 0-7248-1123-0 (1998) [Revision/New Edition]
Item Details
| Item Type: | Revision/New Edition |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing not elsewhere classified |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| Author: | Walker, RH (Professor Rhett Walker) |
| ID Code: | 13218 |
| Year Published: | 1998 |
| Deposited By: | Management |
| Deposited On: | 1998-08-01 |
| Last Modified: | 1999-02-01 |
| Downloads: | 0 |
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