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The IKEA Effect: Interview with Louise Saunders

Citation

Grimmer, L, The IKEA Effect: Interview with Louise Saunders, Evenings Program, Australian Broadcasting Corporation, Hobart, 25 April (2019) [Media Interview]


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Official URL: https://www.abc.net.au/radio/hobart/programs/eveni...

Abstract

Ease into your evening. Enjoy some lively conversation and have some fun meeting interesting people and exploring Tasmania's arts, music and culture.

Item Details

Item Type:Media Interview
Keywords:retail, marketing, IKEA, consumer behaviour
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:132170
Year Published:2019
Deposited By:TSBE
Deposited On:2019-04-26
Last Modified:2019-04-29
Downloads:0

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