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Battle of the giants: Are consumers the real casualties?
Citation
Grimmer, L, Battle of the giants: Are consumers the real casualties?, Inside FMCG, Octomedia Pty Ltd, Sydney, 17 April (2019) [Magazine Article]
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Official URL: https://insidefmcg.com.au/2019/04/17/battle-of-the...
Abstract
In recent weeks, some of Australia’s favourite pet food brands like Whiskas, Pedigree, My Dog and Dine vanished from shelves around the country. Then more recently, Uncle Toby’s cereals disappeared from some Woolworths stores.
It would appear the supermarkets’ drive to increase private label ranges, while pursuing an ongoing price war, which has led to food price deflation, has finally irritated the big brands so much that they have finally run out of options and begun to withhold supply.
Item Details
| Item Type: | Magazine Article |
|---|---|
| Keywords: | retailing, supermarkets, grocery industry, marketing |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Wholesale and Retail Trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 132089 |
| Year Published: | 2019 |
| Deposited By: | TSBE |
| Deposited On: | 2019-04-18 |
| Last Modified: | 2019-04-22 |
| Downloads: | 0 |
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