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Battle of the giants: Are consumers the real casualties?


Grimmer, L, Battle of the giants: Are consumers the real casualties?, Inside FMCG, Octomedia Pty Ltd, Sydney, 17 April (2019) [Magazine Article]

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In recent weeks, some of Australia’s favourite pet food brands like Whiskas, Pedigree, My Dog and Dine vanished from shelves around the country. Then more recently, Uncle Toby’s cereals disappeared from some Woolworths stores. It would appear the supermarkets’ drive to increase private label ranges, while pursuing an ongoing price war, which has led to food price deflation, has finally irritated the big brands so much that they have finally run out of options and begun to withhold supply.

Item Details

Item Type:Magazine Article
Keywords:retailing, supermarkets, grocery industry, marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:132089
Year Published:2019
Deposited By:TSBE
Deposited On:2019-04-18
Last Modified:2019-04-22

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