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‘Down down’ and ‘cheap cheap’ are gone gone: why supermarkets are moving away from price


Grimmer, L and Mortimer, G, Down down' and cheap cheap' are gone gone: why supermarkets are moving away from price, The Conversation, The Conversation Trust, Melbourne, Australia, 7 March (2018) [Magazine Article]

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On January 26, 2011, Coles fired the first shot in what would soon be dubbed the "supermarket price wars" by reducing the price of its own-brand milk to A$1 per litre. Woolworths fired back, triggering seven years of intense price competition. But now Coles has waved the white flag, indicating a move away from price-based marketing, to a focus on other attributes, such as sustainability, local produce and community.

Item Details

Item Type:Magazine Article
Keywords:retailing, supermarkets, price wars, grocery industry, marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:132088
Year Published:2018
Deposited By:TSBE
Deposited On:2019-04-18
Last Modified:2019-04-22

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