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Lush UK deletes all social media accounts: Will Australian retailers follow suit?: Interview with Matthew Elmas

Citation

Grimmer, EL, Lush UK deletes all social media accounts: Will Australian retailers follow suit?: Interview with Matthew Elmas, Smart Company, Private Media Pty Ltd., Melbourne, Australia, 11 April (2019) [Media Interview]


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Official URL: https://www.smartcompany.com.au/industries/retail/...

Abstract

The value of social media to businesses is being questioned this week after Lush UK announced it would be shutting down an array of its social media channels.

Item Details

Item Type:Media Interview
Keywords:Social media marketing, retailing, Lush UK, word of mouth
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, EL (Dr Louise Grimmer)
ID Code:131940
Year Published:2019
Deposited By:TSBE
Deposited On:2019-04-13
Last Modified:2019-04-15
Downloads:0

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