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Lush UK deletes all social media accounts: Will Australian retailers follow suit?: Interview with Matthew Elmas
Citation
Grimmer, EL, Lush UK deletes all social media accounts: Will Australian retailers follow suit?: Interview with Matthew Elmas, Smart Company, Private Media Pty Ltd., Melbourne, Australia, 11 April (2019) [Media Interview]
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Official URL: https://www.smartcompany.com.au/industries/retail/...
Abstract
The value of social media to businesses is being questioned this week after Lush UK announced it would be shutting down an array of its social media channels.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | Social media marketing, retailing, Lush UK, word of mouth |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Wholesale and Retail Trade |
| UTAS Author: | Grimmer, EL (Dr Louise Grimmer) |
| ID Code: | 131940 |
| Year Published: | 2019 |
| Deposited By: | TSBE |
| Deposited On: | 2019-04-13 |
| Last Modified: | 2019-04-15 |
| Downloads: | 0 |
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