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Why it pays for consumers to know your green credentials
Citation
Grimmer, EL, Why it pays for consumers to know your green credentials, Franchise News Search, The Franchise Council of Australia, NSW, Australia, 3 July 2018 (2018) [Media Interview]
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Official URL: https://www.franchisebusiness.com.au/news/why-it-p...
Abstract
Australian supermarkets phasing out single-use plastic bags is just one example of how retailers are fiercely engaged in a race to be "green". Other examples are dumping plastic straws, buying back used products and reducing unnecessary packaging. Rather than competing on price or time, green credentials offer a way for retailers to differentiate themselves. Encouraging customers to make overtly good moves also has a psychological effect, allowing them to excuse poor behaviour elsewhere – such as buying a product that may not be ethically sourced.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | retailing, supermarkets, sustainability, marketing |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Wholesale and Retail Trade |
| UTAS Author: | Grimmer, EL (Dr Louise Grimmer) |
| ID Code: | 131393 |
| Year Published: | 2018 |
| Deposited By: | TSBE |
| Deposited On: | 2019-03-15 |
| Last Modified: | 2019-04-09 |
| Downloads: | 0 |
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