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Why it pays for consumers to know your green credentials


Grimmer, EL, Why it pays for consumers to know your green credentials, Franchise News Search, The Franchise Council of Australia, NSW, Australia, 3 July 2018 (2018) [Media Interview]

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Australian supermarkets phasing out single-use plastic bags is just one example of how retailers are fiercely engaged in a race to be "green". Other examples are dumping plastic straws, buying back used products and reducing unnecessary packaging. Rather than competing on price or time, green credentials offer a way for retailers to differentiate themselves. Encouraging customers to make overtly good moves also has a psychological effect, allowing them to excuse poor behaviour elsewhere such as buying a product that may not be ethically sourced.

Item Details

Item Type:Media Interview
Keywords:retailing, supermarkets, sustainability, marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, EL (Dr Louise Grimmer)
ID Code:131393
Year Published:2018
Deposited By:TSBE
Deposited On:2019-03-15
Last Modified:2019-04-09

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