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Untouched by human hands: making and marketing milk in Singapore, 1900–2007
Citation
Tarulevicz, N, Untouched by human hands: making and marketing milk in Singapore, 1900-2007, Routledge Handbook of Food in Asia, Routledge, C Leong-Salobir (ed), London, pp. 193-207. ISBN 9781138669918 (2019) [Research Book Chapter]
Copyright Statement
Copyright 2019 The Author
DOI: doi:10.4324/9781315617916-14
Abstract
Singaporeans have long enjoyed regular consumption of milk. As a city-state with limited land and water resources, Singapore has always relied on international trade to feed its populace. The story of milk production as largely happening elsewhere is thus not the exception; it is the rule. The experiences of Singapore – engaging with technological innovation and processing, sourcing milk from many nations with the ensuing negotiation of long supply chains, and consequent need to reassure consumers of the quality of the product – mean Singapore provides a historical example with startling relevance. The sustained presence of milk in Singapore is reflected in more than a century of advertising which has been remarkably consistent in relying on safety, purity and country of origin to sell milk to Singaporean consumers.
Item Details
Item Type: | Research Book Chapter |
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Keywords: | Singapore, milk, advertising |
Research Division: | History and Archaeology |
Research Group: | Historical Studies |
Research Field: | Asian History |
Objective Division: | Expanding Knowledge |
Objective Group: | Expanding Knowledge |
Objective Field: | Expanding Knowledge in History and Archaeology |
UTAS Author: | Tarulevicz, N (Associate Professor Nicki Tarulevicz) |
ID Code: | 131124 |
Year Published: | 2019 |
Deposited By: | Office of the School of Humanities |
Deposited On: | 2019-03-04 |
Last Modified: | 2019-08-02 |
Downloads: | 0 |
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