Are the female entrepreneurs of beauty salons in India, victims of bad publicity?
Narendran, R, Are the female entrepreneurs of beauty salons in India, victims of bad publicity?, International Journal of Diversity in Organisations, Communities and Nations, 11, (1) pp. 47-56. ISSN 1447-9532 (2011) [Refereed Article]
This paper is a preliminary study exploring the obstacles faced by female entrepreneurs running beauty salons
in India. Newspapers and other media highlight the illegal activities that occur in the beauty industry, such as
solicitation and the use of unhygienic products in salons, whereas they fail to report about the legitimate
owners of beauty salons who are striving to run successful businesses. So far, there are hardly any studies that
have highlighted the issue of how bad publicity impacts Indian female entrepreneurs' businesses. Research
conducted for a PhD study revealed social castigation and misconceptions created in the minds of the public
through occasional reports in the press about the beauty salons of India. This research is part of a larger study
of 151 female entrepreneurs, of which four beauty salon owners expressed their concerns about bad publicity.
This paper also discusses the various allegations in media, as well as the concerns of female entrepreneurs in
the beauty industry. Such a qualitative analysis is expected to draw more attention to similar and in-depth
research in this area. This paper also makes policy recommendations in order to rectify such societal stigma
adversely affecting female entrepreneurs in India.
victims, india, publicity, salons, bad, beauty, entrepreneurs, female