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An entrepreneurial roadmap to managing postgraduate stress


Eager, B, An entrepreneurial roadmap to managing postgraduate stress, Postgraduate Study in Australia: Surviving and Succeeding, Peter Lang, C McMaster, C Murphy, B Whitburn and I Mewburn (ed), Bern, pp. 189-196. ISBN 978-1-4331-4178-2 (2017) [Research Book Chapter]

Copyright Statement

Copyright 2017 Peter Lang Publishing, Inc., New York

DOI: doi:10.3726/b11340


In this chapter, we propose that gendered portrayals of entrepreneurs in mass media contribute to gender differences in entrepreneurship via two well-established, social psychological mechanisms: self-efficacy and stereotype threat. Our thematic analysis of Entrepreneur magazine covers featuring women or men entrepreneurs showed that, in general, women are underrepresented on covers and, when they are shown, the accompanying textual and visual messaging is rather saturated with gender stereotypes. We urge for an increase in the quantity and quality of women representation in the media that is attentive to the role of the media in shaping the types of ventures women establish and operate. The aim is to encourage more women to enter into entrepreneurship with greater entrepreneurial self-efficacy or aspirations that are more ambitious. Media narratives populated with greater numbers of successful women entrepreneurs across a diverse range of business types and across industries beyond those traditionally associated with ‘feminine pastimes’, could lead to positive feelings that increase the wellbeing of women.

Item Details

Item Type:Research Book Chapter
Keywords:women, entrepreneurship, social cognitive theory, stereotype threat, media, gender
Research Division:Education
Research Group:Education systems
Research Field:Higher education
Objective Division:Education and Training
Objective Group:Learner and learning
Objective Field:Learner and learning not elsewhere classified
UTAS Author:Eager, B (Dr Bronwyn Eager)
ID Code:130799
Year Published:2017
Deposited By:Management
Deposited On:2019-02-12
Last Modified:2019-03-04

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