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Reaching recommendations - a participatory approach to refining and prioritising future extension delivery in the Tasmanian dairy industry


Hall, A and Turner, L and Kilpatrick, S, Reaching recommendations - a participatory approach to refining and prioritising future extension delivery in the Tasmanian dairy industry, Proceedings of the 2018 Australasian Dairy Science Symposium, 21-23 November 2018, Palmerston North, New Zealand, pp. 158-161. (2018) [Conference Extract]


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A key focus of extension in the Tasmanian dairy industry has been to increase implementation of pasture management practices and subsequent increase in pasture production, through supporting development of farmer knowledge, skills and confidence. Despite this focus, average pasture utilisation on Tasmanian dairy farms is still well below potential (Dairy Australia 2015). Significant variation exists in adoption and adaptation of pasture management practices, and in the extent farmers engage with extension activities (Hall et al. 2017), suggesting that changes could be made to extension programs to improve future engagement and adoption.

Adoption and practice change as an outcome of extension is a social process, influenced by personal and social factors (Pannell et al. 2006; Wauters and Mathijs 2010). Individual characteristics that impact extension engagement include education, social networks, farm business characteristics, activity type and learning environment (Fulton et al. 2003). To be successful in achieving practice change, extension programs require a variety of delivery methods and training options to cater for individual preferences (Kilpatrick 1996). To increase success, a participatory process, including farmers in information research and extension methods and outcomes, is suggested (Pannell et al. 2006). Understanding farmersí attitudes, beliefs and social environment through social research is essential for effective design and targeting of extension activities.

Item Details

Item Type:Conference Extract
Keywords:adoption, extension, pasture management, recommendations, participatory
Research Division:Agricultural, Veterinary and Food Sciences
Research Group:Agriculture, land and farm management
Research Field:Farm management, rural management and agribusiness
Objective Division:Animal Production and Animal Primary Products
Objective Group:Pasture, browse and fodder crops
Objective Field:Sown pastures (excl. lucerne)
UTAS Author:Hall, A (Miss Alison Hall)
UTAS Author:Turner, L (Dr Lydia Turner)
UTAS Author:Kilpatrick, S (Professor Sue Kilpatrick)
ID Code:130782
Year Published:2018
Deposited By:TIA - Research Institute
Deposited On:2019-02-12
Last Modified:2019-12-23
Downloads:31 View Download Statistics

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