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Sign me up: Getting the best out of subscription retail: Interview with Catherine Murray
Citation
Grimmer, L, Sign me up: Getting the best out of subscription retail: Interview with Catherine Murray, Retail NZ, Retail NZ, Wellington, NZ, Dec 2018/Jan 2019 (2018) [Magazine Article]
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Official URL: https://www.retail.kiwi/media/nz-retail-magazine
Abstract
Although it’s a
relatively new concept
in our market, a
number of New Zealand
retailers are adopting
the subscription trend.
They’re delivering
products on a regular
basis to customers all
around the country,
and finding that the
only returns they’re
getting are in business
growth and loyalty.
Not all of these
retailers fall into the
‘start-up’ category
either, with some
established retailers
looking to expand their
offering by adding a
subscription model to
their existing physical
or online store.
Item Details
| Item Type: | Magazine Article |
|---|---|
| Keywords: | retailing, subscription boxes, marketing, online shopping |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Wholesale and Retail Trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 130772 |
| Year Published: | 2018 |
| Deposited By: | TSBE |
| Deposited On: | 2019-02-12 |
| Last Modified: | 2019-02-12 |
| Downloads: | 1 View Download Statistics |
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