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Using Tracking Technology to Improve Marketing: Insights from a Historic Town in Tasmania, Australia

Citation

McKercher, B and Hardy, A and Aryal, J, Using Tracking Technology to Improve Marketing: Insights from a Historic Town in Tasmania, Australia, Journal of Travel and Tourism Marketing ISSN 1054-8408 (In Press) [Refereed Article]

Item Details

Item Type:Refereed Article
Keywords:tourist tracking, tourist behavior, marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism Marketing
Objective Division:Commercial Services and Tourism
Objective Group:Tourism
Objective Field:Tourism Infrastructure Development
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
UTAS Author:Aryal, J (Dr Jagannath Aryal)
ID Code:130595
Year Published:In Press
Deposited By:College Office - CALE
Deposited On:2019-02-05
Last Modified:2019-02-19
Downloads:0

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