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Comparing techniques for tracking: the case of Tourism Tracer in Tasmania, Australia

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journal contribution
posted on 2023-05-20, 00:27 authored by Anne HardyAnne Hardy, Jagannath Aryal, Martha WellsMartha Wells
Many technological options now exist for tourism authorities and researchers to understand the movement of different cohorts of tourists within destinations. However, while the merits and challenges of these methods have received attention within tourism literature, the data that results from different methods have rarely been compared. This preliminary study fills this gap by examining data that emanated from two techniques for capturing tracking data: an app that could be downloaded and placed on participants' phones, and a study phone distributed to tourists that it was pre-loaded with a tracking app. The results reveal that these subtly different techniques produce widely varying results. The implications of these differences are discussed, along with recommendations for future research.

Funding

Department of State Growth (Tas)

Federal Hotels

History

Publication title

E-review of Tourism Research

Volume

16

Issue

2/3

Pagination

84-94

ISSN

1941-5842

Department/School

College Office - College of Arts, Law and Education

Publisher

Texas A & M University

Place of publication

United States

Rights statement

Copyright 2019 The Authors

Repository Status

  • Open

Socio-economic Objectives

Tourism services not elsewhere classified

Usage metrics

    University Of Tasmania

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