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Comparing techniques for tracking: the case of Tourism Tracer in Tasmania, Australia


Hardy, A and Aryal, J and Wells, MP, Comparing techniques for tracking: the case of Tourism Tracer in Tasmania, Australia, E-review of Tourism Research, 16, (2/3) pp. 84-94. ISSN 1941-5842 (2019) [Refereed Article]


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Many technological options now exist for tourism authorities and researchers to understand the movement of different cohorts of tourists within destinations. However, while the merits and challenges of these methods have received attention within tourism literature, the data that results from different methods have rarely been compared. This preliminary study fills this gap by examining data that emanated from two techniques for capturing tracking data: an app that could be downloaded and placed on participants' phones, and a study phone distributed to tourists that it was pre-loaded with a tracking app. The results reveal that these subtly different techniques produce widely varying results. The implications of these differences are discussed, along with recommendations for future research.

Item Details

Item Type:Refereed Article
Keywords:tourist tracking, Tracer, app, technology
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourist behaviour and visitor experience
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism services not elsewhere classified
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
UTAS Author:Aryal, J (Dr Jagannath Aryal)
UTAS Author:Wells, MP (Ms Martha Wells)
ID Code:130589
Year Published:2019
Deposited By:Office of the School of Social Sciences
Deposited On:2019-02-04
Last Modified:2020-01-29
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