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#VanLife: materiality, makeovers and mobility amongst digital nomads


Gretzel, U and Hardy, A, #VanLife: materiality, makeovers and mobility amongst digital nomads, e-Review of Tourism Research, 16, (2/3) pp. 1-9. ISSN 1941-5842 (2019) [Refereed Article]


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Information and communication technologies enable the emergence of new digital lifestyles that are characterized by high mobility. This paper explores #vanlife as an emerging phenomenon that inspires a hyper-mobile life on the road. It connects it to digital nomadism and compares and contrasts it to RVing/camping. Using the visual components and hashtags of 200 Instagram posts, it specifically delves into the role materiality plays for vanlifers and discusses how the seemingly opposite of materiality and mobility are reconciled in this context. The resulting portrait painted of #vanlife adds significant knowledge to the mobility, digital nomadism and online consumer tribe literatures. Methodological and practical implications are also discussed.

Item Details

Item Type:Refereed Article
Keywords:Instagram, vanlife, materiality, tourism
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourist behaviour and visitor experience
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Socio-cultural issues in tourism
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
ID Code:130588
Year Published:2019
Deposited By:Office of the School of Social Sciences
Deposited On:2019-02-04
Last Modified:2020-01-29
Downloads:34 View Download Statistics

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