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Airbnb and the impact of word of mouth marketing for small businesses in Tasmania (Guest Lecture)
Citation
Grimmer, L, Airbnb and the impact of word of mouth marketing for small businesses in Tasmania (Guest Lecture), Summer School Program, University of the Third Age (U3A), The Philip Smith Centre, Hobart, 31 January 2019 (2019) [Media Interview]
 | Microsoft PowerPoint (U3A Presentation ) Pending copyright assessment - Request a copy 29Mb |  | PDF (U3A Presentation) Pending copyright assessment - Request a copy 22Mb |
Abstract
A typology of hosts and guests,
and word of mouth marketing
implications for small businesses
in Tasmania.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | retail, Airbnb, marketing, tourism, sharing economy, small business |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Wholesale and Retail Trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 130531 |
| Year Published: | 2019 |
| Deposited By: | TSBE |
| Deposited On: | 2019-01-31 |
| Last Modified: | 2019-02-01 |
| Downloads: | 0 |
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