eCite Digital Repository

Airbnb and the impact of word of mouth marketing for small businesses in Tasmania (Guest Lecture)

Citation

Grimmer, L, Airbnb and the impact of word of mouth marketing for small businesses in Tasmania (Guest Lecture), Summer School Program, University of the Third Age (U3A), The Philip Smith Centre, Hobart, 31 January 2019 (2019) [Media Interview]

Microsoft PowerPoint (U3A Presentation )
Pending copyright assessment - Request a copy
29Mb

Preview
PDF (U3A Presentation)
Pending copyright assessment - Request a copy
22Mb

Abstract

A typology of hosts and guests, and word of mouth marketing implications for small businesses in Tasmania.

Item Details

Item Type:Media Interview
Keywords:retail, Airbnb, marketing, tourism, sharing economy, small business
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:130531
Year Published:2019
Deposited By:TSBE
Deposited On:2019-01-31
Last Modified:2019-02-01
Downloads:0

Repository Staff Only: item control page