In responding to increased tourist visitation and significant accommodation shortages (especially in the capital city Hobart), the Tasmanian government has been grappling with the opportunities and challenges presented by the visitor economy, and Airbnb in particular. Over the last decade Tasmania's tourism industry has grown significantly, contributing $2.8 billion per annum to the economy; accounting for 10.7% of Gross State Product (Deloitte Access Economics, 2017b). Tasmania is a southern island state off the coast of mainland Australia with a population of just over half a million people (Australian Bureau of Statistics, 2016). For an island with a relatively small population compared with other Australian states, Tasmania attracted 1.27 million visitors in the year 2016/ 2017 who stayed a total of 10.83 million nights (an average of 8.5 nights per trip); a 5.8% increase on the previous year (State of Tasmania, 2017).

Item Type:	Refereed Article
Keywords:	Airbnb, sharing economy, tourism, Tasmania, marketing
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Marketing
Research Field:	Marketing communications
Objective Division:	Commercial Services and Tourism
Objective Group:	Tourism services
Objective Field:	Socio-cultural issues in tourism
UTAS Author:	Grimmer, L (Dr Louise Grimmer)
UTAS Author:	Vorobjovas-Pinta, O (Dr Oscar Vorobjovas-Pinta)
UTAS Author:	Massey, M (Dr Maria Massey)
ID Code:	130439
Year Published:	2019
Web of Science® Times Cited:	14
Deposited By:	TSBE
Deposited On:	2019-01-24
Last Modified:	2021-07-05
Downloads:	0