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Case Study 2: Communicating culture: Australian museums in a digital age
chapter
posted on 2023-05-22, 23:17 authored by Kim LehmanInteractive and digital marketing strategies are now mainstream. Consumers expect all organisations and brands to have a digital presence.
History
Publication title
Integrated Marketing CommunicationsEditors
B Chitty, E Luck, N Barker, A-M Sassenberg, TA Shrimp, and JC AndrewsPagination
452-455ISBN
9780170386517Department/School
TSBEPublisher
Cengage Learning Australia Pty LimitedPlace of publication
South MelbourneExtent
10Repository Status
- Restricted
