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Case Study 2: Communicating culture: Australian museums in a digital age

Citation

Lehman, K, Case Study 2: Communicating culture: Australian museums in a digital age, Integrated Marketing Communications, Cengage Learning Australia Pty Limited, B Chitty, E Luck, N Barker, A-M Sassenberg, TA Shrimp, and JC Andrews (ed), South Melbourne, pp. 452-455. ISBN 9780170386517 (2018) [Revised Book Chapter]


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Abstract

Interactive and digital marketing strategies are now mainstream. Consumers expect all organisations and brands to have a digital presence.

Item Details

Item Type:Revised Book Chapter
Keywords:marketing, museums, digital
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:Lehman, K (Dr Kim Lehman)
ID Code:130303
Year Published:2018
Deposited By:Marketing
Deposited On:2019-01-18
Last Modified:2019-01-21
Downloads:0

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