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Survive in the art world: market the brand, sell the product

Citation

Lehman, K and Fillis, I, Survive in the art world: market the brand, sell the product, The Conversation, The Conversation Media Group Ltd, Australia, 4 August 2014 (2014) [Magazine Article]


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Abstract

Artists such as Andy Warhol, Salvador Dali, and more recently Damien Hirst and Jeff Koons, are regularly held up as masters of self-marketing and as global artist brands. Koons, for example, is feted on the pages of Vanity Fair and a retrospective of his work is on display at the Whitney Museum.

Item Details

Item Type:Magazine Article
Keywords:arts marketing, brand, visual art
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:Lehman, K (Dr Kim Lehman)
ID Code:130279
Year Published:2014
Deposited By:Marketing
Deposited On:2019-01-18
Last Modified:2019-01-21
Downloads:0

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