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Making Social Media Work for Scientists


Meyer, A and Pavlov, A, Making Social Media Work for Scientists, Earth Magazine, Professional Surveyors Publishing Co., Inc., United States, 63, 11 (2018) [Magazine Article]

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Whether true or not, scientists are famous for not being great public communicators, yet communication is a key aspect of our work. Traditional science communication involves sharing findings with colleagues through published articles in peer-reviewed journals and presenting work at conferences. Scientists are encouraged to communicate using this well-defined framework and are rewarded for doing so; in fact, our career progress is often assessed using such publication records. Meanwhile, communication with wider audiences might entail visits with schoolchildren or perhaps talking to journalists for stories in a magazine like this one. But sharing findings with and promoting science to the public is a less-defined task, and often one with few incentives and little support. That communicating with wider audiences isnít encouraged is unfortunate considering many of us are funded by the public to research and answer questions relevant to society. We should clearly communicate our findings to the public, especially regarding complex topics such as climate change.

Item Details

Item Type:Magazine Article
Keywords:social media, science communication, Twitter, Instagram, Facebook, outreach, public
Research Division:Language, Communication and Culture
Research Group:Communication and media studies
Research Field:Communication studies
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:The media
UTAS Author:Meyer, A (Dr Amelie Meyer)
ID Code:129385
Year Published:2018
Deposited By:Oceans and Cryosphere
Deposited On:2018-11-27
Last Modified:2018-11-28

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