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Wildfire Safety, Communication and Diversity

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posted on 2023-05-24, 06:03 authored by Tyler, M, Mees, B, Peter FairbrotherPeter Fairbrother
Communication about wildfire preparedness and wildfire safety is increasingly being seen by many fire agencies in Australia as an important part of day-to-day operations. This communication role is often shared between the main wildfire-fighting service in any given state and other relevant government departments. In this chapter we consider the changing nature of wildfire preparedness and safety communication, focussing in particular on the potential of a socially engaged approach to communication and the importance of recognising and engaging a variety of audiences. Insights from research in social marketing and public communications are used to analyse data collected from interviews with communication professionals working in the area of wildfire safety, in both fire agencies and government departments, across four different Australian States.

History

Publication title

Wildfire and Power: Policy and Practice

Editors

P Fairbrother and M Tyler

Pagination

127-144

ISBN

9781138370203

Department/School

TSBE

Publisher

Routledge

Place of publication

New York

Extent

9

Rights statement

Copyright 2019 Taylor & Francis

Repository Status

  • Restricted

Socio-economic Objectives

Structure, delivery and resourcing

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