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Wildfire Safety, Communication and Diversity


Tyler, M and Mees, B and Fairbrother, PD, Wildfire Safety, Communication and Diversity, Wildfire and Power: Policy and Practice, Routledge, P Fairbrother and M Tyler (ed), New York, pp. 127-144. ISBN 9781138370203 (2019) [Research Book Chapter]

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Copyright 2019 Taylor & Francis

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Communication about wildfire preparedness and wildfire safety is increasingly being seen by many fire agencies in Australia as an important part of day-to-day operations. This communication role is often shared between the main wildfire-fighting service in any given state and other relevant government departments. In this chapter we consider the changing nature of wildfire preparedness and safety communication, focussing in particular on the potential of a socially engaged approach to communication and the importance of recognising and engaging a variety of audiences. Insights from research in social marketing and public communications are used to analyse data collected from interviews with communication professionals working in the area of wildfire safety, in both fire agencies and government departments, across four different Australian States.

Item Details

Item Type:Research Book Chapter
Keywords:wildfire, communication, preparedness, community
Research Division:Human Society
Research Group:Sociology
Research Field:Rural sociology
Objective Division:Law, Politics and Community Services
Objective Group:Community services
Objective Field:Structure, delivery and resourcing
UTAS Author:Mees, B (Dr Bernard Mees)
UTAS Author:Fairbrother, PD (Professor Peter Fairbrother)
ID Code:129323
Year Published:2019 (online first 2018)
Deposited By:TSBE
Deposited On:2018-11-23
Last Modified:2022-11-30

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