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Spend less, not more: Why this retailer is turning Black Friday on its head: interview with Matthew Elmas
Citation
Grimmer, L, Spend less, not more: Why this retailer is turning Black Friday on its head: interview with Matthew Elmas, SmartCompany, Private Media Pty Ltd., Melbourne, 20 November 2018 (2018) [Media Interview]
 | PDF (Interview with Matthew Elmas for Smart Company) Pending copyright assessment - Request a copy 2Mb |
Official URL: https://www.smartcompany.com.au/industries/retail/...
Abstract
Local hype is building ahead of Black Friday this week as a laundry list of big name brands prepare to try and capitalise on growing interest in the American shopping holiday Down Under.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | retail, holiday sales, black friday, marketing |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Wholesale and Retail Trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 129295 |
| Year Published: | 2018 |
| Deposited By: | TSBE |
| Deposited On: | 2018-11-22 |
| Last Modified: | 2018-11-23 |
| Downloads: | 0 |
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