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Spend less, not more: Why this retailer is turning Black Friday on its head: interview with Matthew Elmas

Citation

Grimmer, L, Spend less, not more: Why this retailer is turning Black Friday on its head: interview with Matthew Elmas, SmartCompany, Private Media Pty Ltd., Melbourne, 20 November 2018 (2018) [Media Interview]


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Official URL: https://www.smartcompany.com.au/industries/retail/...

Abstract

Local hype is building ahead of Black Friday this week as a laundry list of big name brands prepare to try and capitalise on growing interest in the American shopping holiday Down Under.

Item Details

Item Type:Media Interview
Keywords:retail, holiday sales, black friday, marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:129295
Year Published:2018
Deposited By:TSBE
Deposited On:2018-11-22
Last Modified:2018-11-23
Downloads:0

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