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Pink & Blue (bunnies no.1) 2017


MacDonald, AL, Pink & Blue (bunnies no.1) 2017, Jospehine Ulrick and Win Schubert Photography Award, Home of the Arts (HOTA), Surfers Paradise, 2/5 (2018) [Repeat Curated Exhibition]

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The artefacts of material culture are symbolic of our time. Attributing gender-specific colours to baby products is not only driven by a desire to increase consumption but also reflects a conservative pink-blue worldview of femininity and masculinity.

Gender colour coding in the nursery and the toy store may seem cute and innocent, but by establishing gender binary stereotypes we are drawing clearly defined parameters for girls and boys. Dividing children into pink and blue limits possibilities undermines freedom of individual expression, and creates conflict for those who do not easily conform to these simplistic and arbitrary codes.

Pink & Blue aims to raise questions about gender coding through the evocation of a child’s bedroom at night; where darkness creates a sense of isolation, and even the cutest and cuddliest toys seem spookily sad and alone.

Item Details

Item Type:Repeat Curated Exhibition
Keywords:art, photography, still life, childhood, material culture, gender colour coding
Research Division:Creative Arts and Writing
Research Group:Visual arts
Research Field:Fine arts
Objective Division:Culture and Society
Objective Group:Arts
Objective Field:The creative arts
UTAS Author:MacDonald, AL (Ms Anne MacDonald)
ID Code:128924
Year Published:2018
Deposited By:Office of the School of Creative Arts and Media
Deposited On:2018-10-24
Last Modified:2018-10-26

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