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Diverting the flow of attention: Has drought support shifted the focus from plastic bags and other problems?

Citation

Grimmer, L, Diverting the flow of attention: Has drought support shifted the focus from plastic bags and other problems?, inside FMCG, Octomedia Pty Ltd, Melbourne, October, pp. 12-13. (2018) [Magazine Article]


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Official URL: https://insidefmcg.com.au/

Abstract

A good public relations department knows how to put a positive spin on just about anything. Every big FMCG organisation relies heavily on their PR department to churn out unique campaign ideas, complete with snappy slogans and the injection of good intent. The current drought crisis crippling much of eastern Australia has provided an opportunity for creative PR types to do just that.

Item Details

Item Type:Magazine Article
Keywords:retail, supermarkets, public relations, marketing communications
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128739
Year Published:2018
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-10-10
Last Modified:2018-10-11
Downloads:0

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