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How flybuys will change Coles after Wesfarmers demerger: Interview with Alana Mitchelson

Citation

Grimmer, L, How flybuys will change Coles after Wesfarmers demerger: Interview with Alana Mitchelson, The New Daily, The New Daily, Australia, 9 October 2018 (2018) [Media Interview]


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Official URL: https://thenewdaily.com.au/money/consumer/2018/10/...

Abstract

The Coles plan to use Flybuys data for customising stores to meet local demographic needs could mean anything from more private-label goods in lower socio-economic areas to a larger vegan range in hipster suburbs.

Item Details

Item Type:Media Interview
Keywords:customer loyalty programs, supermarkets, retail, Coles, Wesfarmers
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128728
Year Published:2018
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-10-10
Last Modified:2018-10-11
Downloads:0

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