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Consumers pay a premium for ‘superfood’ latte trend: interview with Alana Mitchelson


Grimmer, L, Consumers pay a premium for superfood' latte trend: interview with Alana Mitchelson, The New Daily, The New Daily, Australia, 1 October 2018 (2018) [Media Interview]

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The specialty latte market is booming amid the ‘food porn’ social media craze, with coffee shops experimenting with outlandish new flavours – including supposed superfoods.

Item Details

Item Type:Media Interview
Keywords:Cafes; Retail; Superfoods; Marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128611
Year Published:2018
Deposited By:TSBE
Deposited On:2018-10-02
Last Modified:2018-10-03
Downloads:5 View Download Statistics

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