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Growers are in a jam now, but strawberry sabotage may well end up helping the industry

Citation

Mortimer, G and Grimmer, L, Growers are in a jam now, but strawberry sabotage may well end up helping the industry, The Conversation, The Conversation Media Group Ltd, Australia, 27 September 2018 (2018) [Magazine Article]


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Official URL: http://theconversation.com/growers-are-in-a-jam-no...

Abstract

Is it act of malicious stupidity or evil genius? The strawberry sabotage crisis is no doubt hurting individual growers in the short term, but in the long term it may prove a huge win for the industry.

Item Details

Item Type:Magazine Article
Keywords:retail, product tampering, supermarkets, consumer behaviour
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128512
Year Published:2018
Deposited By:TSBE
Deposited On:2018-09-27
Last Modified:2018-09-27
Downloads:0

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