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Growers are in a jam now, but strawberry sabotage may well end up helping the industry
Citation
Mortimer, G and Grimmer, L, Growers are in a jam now, but strawberry sabotage may well end up helping the industry, The Conversation, The Conversation Media Group Ltd, Australia, 27 September 2018 (2018) [Magazine Article]
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Official URL: http://theconversation.com/growers-are-in-a-jam-no...
Abstract
Is it act of malicious stupidity or evil genius? The strawberry sabotage crisis is no doubt hurting individual growers in the short term, but in the long term it may prove a huge win for the industry.
Item Details
| Item Type: | Magazine Article |
|---|---|
| Keywords: | retail, product tampering, supermarkets, consumer behaviour |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Wholesale and retail trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 128512 |
| Year Published: | 2018 |
| Deposited By: | TSBE |
| Deposited On: | 2018-09-27 |
| Last Modified: | 2018-09-27 |
| Downloads: | 0 |
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