eCite Digital Repository

The Airbnb Effect: A typology of hosts and guests, and word of mouth marketing implications for small businesses in Tasmania

Citation

Grimmer, L, The Airbnb Effect: A typology of hosts and guests, and word of mouth marketing implications for small businesses in Tasmania, Tourism Research and Education Network (TRENd) Seminar Series, 13 September 2018, Derwent Sailing Squadron (2018) [Keynote Presentation]


Preview
PDF (Presentation slides)
Pending copyright assessment - Request a copy
25Mb
  

Official URL: https://www.facebook.com/events/256547661664171/

Abstract

TRENd PitchFest winners Dr Louise Grimmer and Dr Alison Dunn presenting their findings.

The Airbnb Effect: A typology of hosts and guests and the WOM implications for small businesses in Tasmania Dr Louise Grimmer, Tasmanian School of Business and Economics, University of Tasmania

To what extent is tourism a support mechanism to Tasmanian craft drinks producers. Dr Alison Dunn (Tasmanian School of Business & Economics) and Gerry Kregor (Senior Educational Developer, University of Tasmania’s Institute for Learning and Teaching)

Item Details

Item Type:Keynote Presentation
Keywords:Airbnb, retail, tourism, small business, sharing economy
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128447
Year Published:2018
Deposited By:TSBE
Deposited On:2018-09-23
Last Modified:2018-09-24
Downloads:0

Repository Staff Only: item control page