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The Airbnb Effect: A typology of hosts and guests, and word of mouth marketing implications for small businesses in Tasmania

conference contribution
posted on 2023-05-24, 23:20 authored by Eleanor GrimmerEleanor Grimmer

TRENd PitchFest winners Dr Louise Grimmer and Dr Alison Dunn presenting their findings.

The Airbnb Effect: A typology of hosts and guests and the WOM implications for small businesses in Tasmania Dr Louise Grimmer, Tasmanian School of Business and Economics, University of Tasmania

To what extent is tourism a support mechanism to Tasmanian craft drinks producers. Dr Alison Dunn (Tasmanian School of Business & Economics) and Gerry Kregor (Senior Educational Developer, University of Tasmania’s Institute for Learning and Teaching)

History

Publication title

Tourism Research and Education Network (TRENd) Seminar Series

Department/School

TSBE

Publisher

Tourism Research and Education Network (TRENd)

Place of publication

Hobart

Event title

Tourism Research and Education Network (TRENd) Seminar Series

Event Venue

Derwent Sailing Squadron

Date of Event (Start Date)

2018-09-13

Date of Event (End Date)

2018-09-13

Repository Status

  • Restricted

Socio-economic Objectives

Wholesale and retail trade

Usage metrics

    University Of Tasmania

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