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Why upmarket organic produce does not always mean ‘healthier’, ‘better value’: Interview with Alana Mitchelson


Grimmer, L, Why upmarket organic produce does not always mean healthier', better value': Interview with Alana Mitchelson, The New Daily, The New Daily, Australia, 22 September 2018 (2018) [Media Interview]

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As Australia’s growing appetite for natural produce infiltrates mainstream markets, consumers have been warned that the ‘organic’ label doesn’t necessarily adhere to organic certification standards.

Item Details

Item Type:Media Interview
Keywords:organic food, supermarkets, Aldi, retail, consumer behaviour, marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128446
Year Published:2018
Deposited By:TSBE
Deposited On:2018-09-23
Last Modified:2018-09-24

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