What is Ageism, and what can we do about it?

Ageism – prejudice based in a set of ideas, attitudes and beliefs regarding chronological age and the ageing process – is commonly experienced by older adults. These experiences additionally emerge from negative social myths about older age which include standardised judgements on personality, cognitive function, levels of social connections and integration, and physical appearance and performance. Such myths are evidenced throughout society, including healthcare provision. These can be potentially challenged through intergenerational programs, which bring younger and older generations together. Evaluations of such programs, however, have been limited. In addition, visual research methods have the potential to challenge ageism by supporting older adults to represent and document their own lives and ageing. Translating such work beyond academia and individual projects, has, however, been limited. In this presentation, I will examine the ways in which ageism manifests in society, medicine, and in healthcare, and suggest ways that we – as academics, community groups, and individuals – can confront these attitudes. As part of this presentation, I will include the community engagements I have explored in my own work.