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The insane world of infomercials: Interview with Alan Hickey

Citation

Grimmer, L, The insane world of infomercials: Interview with Alan Hickey, Radio 5AA, Nova Entertainment, Adelaide, 7 September 2018 (2018) [Media Interview]


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Abstract

Alan Hickey spoke with Dr Louise Grimmer (Lecturer In Marketing, University of Tasmania) about the high-pressure sales tactics used in TV infomercials and the worst products that have been purchased.

Item Details

Item Type:Media Interview
Keywords:advertising, infomercials, marketing, retail
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128208
Year Published:2018
Deposited By:TSBE
Deposited On:2018-09-08
Last Modified:2018-09-10
Downloads:0

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