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The insane world of infomercials: Interview with Alan Hickey


Grimmer, L, The insane world of infomercials: Interview with Alan Hickey, Radio 5AA, Nova Entertainment, Adelaide, 7 September 2018 (2018) [Media Interview]

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Alan Hickey spoke with Dr Louise Grimmer (Lecturer In Marketing, University of Tasmania) about the high-pressure sales tactics used in TV infomercials and the worst products that have been purchased.

Item Details

Item Type:Media Interview
Keywords:advertising, infomercials, marketing, retail
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128208
Year Published:2018
Deposited By:TSBE
Deposited On:2018-09-08
Last Modified:2018-09-10

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