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The psychology behind mini collectables: Interview with Patricia Karvelas

Citation

Grimmer, L, The psychology behind mini collectables: Interview with Patricia Karvelas, Radio National Drive, Australian Broadcasting Corporation, Australia, 6 September 2018 (2018) [Media Interview]


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Official URL: http://www.abc.net.au/radionational/programs/drive...

Abstract

Designer handbags, state of the art technology and Coles' Little Shop collectables.

What do they have in common? For one thing, they all resell on eBay at surprisingly high prices.

Why has this campaign been so popular, and when do these types of campaigns go wrong?

Item Details

Item Type:Media Interview
Keywords:Supermarkets; Collecting; Retail; Consumer Behaviour
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128189
Year Published:2018
Deposited By:TSBE
Deposited On:2018-09-07
Last Modified:2018-09-10
Downloads:0

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