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The visitor economy: What’s in it for retailers?

Citation

Grimmer, L and Vorobjovas-Pinta, O, The visitor economy: What's in it for retailers?, International conference on Tourism and Retail Management 2018, 3-4 December 2018, Macao (2018) [Conference Extract]


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Official URL: https://www.tourismandretailconference.org/

Abstract

Bricks and mortar retailers, particularly small and independent traders, operate in challenging and highly competitive environments. Given the retail industry’s significant contribution to local communities as well as to local and national economies, it is important to identify measures and initiatives that provide support for retailers as well as contribute to the success of retail precincts. For many, shopping at local retailers or in specific retail precincts, is an integral part of the tourist experience. The ‘visitor economy’ has been identified by local authorities, governments and destination marketing managers as having a positive impact on local small businesses. The visitor economy extends the notion of ‘traditional’ tourism by recognising the range of visitors in a destination also includes business travellers, and other types of visitors. To date, discussion about the impact of the visitor economy in Tasmania, Australia, has been largely anecdotal without any formal research conducted. This proposed research project aims to empirically examine the impact of the visitor economy on small, local retailers.

Item Details

Item Type:Conference Extract
Keywords:Visitor economy, Airbnb, Retail trade
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
UTAS Author:Vorobjovas-Pinta, O (Dr Oskaras Vorobjovas-Pinta)
ID Code:128135
Year Published:2018
Deposited By:TSBE
Deposited On:2018-09-05
Last Modified:2018-12-19
Downloads:0

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