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Marketing the city: An examination of precinct marketing programs and retail resilience

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Grimmer, L, Marketing the city: An examination of precinct marketing programs and retail resilience, The 3rd Annual Conference of the International Place Brand Association (IPBA), 5-7 December 2018, Macao (2018) [Conference Extract]

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Official URL: http://destinationbranding.org/programme/

Item Details

Item Type:Conference Extract
Keywords:Retail; marketing; shopping precincts
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128134
Year Published:2018
Deposited By:TSBE
Deposited On:2018-09-05
Last Modified:2018-12-19
Downloads:0

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