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Counter-marketing case studies

chapter
posted on 2023-05-24, 05:47 authored by Boddy, CR
No abstract available.

History

Publication title

Demarketing

Editors

N Bradley and J Blythe

Pagination

65-81

ISBN

9780415816472

Department/School

TSBE

Publisher

Routledge

Place of publication

New York

Extent

14

Repository Status

  • Restricted

Socio-economic Objectives

Expanding knowledge in commerce, management, tourism and services

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