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Counter-marketing case studies


Boddy, CR, Counter-marketing case studies, Demarketing, Routledge, N Bradley and J Blythe (ed), New York, pp. 65-81. ISBN 9780415816472 (2014) [Research Book Chapter]

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Item Details

Item Type:Research Book Chapter
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in commerce, management, tourism and services
UTAS Author:Boddy, CR (Professor Clive Boddy)
ID Code:128052
Year Published:2014
Deposited By:TSBE
Deposited On:2018-08-29
Last Modified:2018-08-29

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