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University- an agent of change: Designing L.A.B services for community well-being

Citation

Laud, G and Grimmer, L, University- an agent of change: Designing L.A.B services for community well-being, ANZMAC Conference 2018, 3-5 December 2018, University of Adelaide, pp. 647. (2018) [Conference Extract]

Official URL: https://anzmac.wildapricot.org/Conference-2018/

Abstract

Universities, as service providers, are key community assets. Recently, the role of universities has shifted from a traditional education provider to a knowledge hub that is expected to take on community leadership and engage in community partnerships that offer unique services of benefit to local communities. Despite the growing number of university-led community initiatives, the complexities of offering alternate services that trnly improve community well-being impede the success of many such initiatives. Applying a transformative service approach, we present a conceptual framework for designing new L.A.B (Learning about Business) type services by regional universities to deliver a unique value proposition to local communities for sustainable well-being outcomes.

Item Details

Item Type:Conference Extract
Keywords:higher education institutions, transformative services, community well-being
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Laud, G (Dr Gauri Laud)
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128042
Year Published:2018
Deposited By:TSBE
Deposited On:2018-08-29
Last Modified:2018-12-19
Downloads:0

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