Universities, as service providers, are key community assets. Recently, the role of universities has shifted from a traditional education provider to a knowledge hub that is expected to take on community leadership and engage in community partnerships that offer unique services of benefit to local communities. Despite the growing number of university-led community initiatives, the complexities of offering alternate services that trnly improve community well-being impede the success of many such initiatives. Applying a transformative service approach, we present a conceptual framework for designing new L.A.B (Learning about Business) type services by regional universities to deliver a unique value proposition to local communities for sustainable well-being outcomes.

Item Type:	Conference Extract
Keywords:	higher education institutions, transformative services, community well-being
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Marketing
Research Field:	Marketing communications
Objective Division:	Commercial Services and Tourism
Objective Group:	Property, business support services and trade
Objective Field:	Wholesale and retail trade
UTAS Author:	Laud, G (Dr Gauri Laud)
UTAS Author:	Grimmer, L (Dr Louise Grimmer)
ID Code:	128042
Year Published:	2018
Deposited By:	TSBE
Deposited On:	2018-08-29
Last Modified:	2018-12-19
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