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Why and how retailers turn everyday items into ‘must-have’ collectables: Interview with Gary Magnussen


Grimmer, L, Why and how retailers turn everyday items into must-have' collectables: Interview with Gary Magnussen, Drive with Gary Magnussen, Australian Broadcasting Corporation, Hobart, 28 August 2018 (2018) [Media Interview]

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Item Details

Item Type:Media Interview
Keywords:supermarkets, collecting, retail, consumer behaviour
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:128040
Year Published:2018
Deposited By:TSBE
Deposited On:2018-08-29
Last Modified:2018-08-29

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