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Why and how retailers turn everyday items into ‘must-have’ collectables


Grimmer, L and Grimmer, M, Why and how retailers turn everyday items into must-have' collectables, The Conversation, The Conversation Media Group Ltd, Australia, 23 August 2018, p. 4. (2018) [Magazine Article]

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Coles’ recent "Little Shop collectables" promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant prices.

Item Details

Item Type:Magazine Article
Keywords:supermarkets, retail, marketing, consumer behaviour
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
UTAS Author:Grimmer, M (Professor Martin Grimmer)
ID Code:127930
Year Published:2018
Deposited By:TSBE
Deposited On:2018-08-23
Last Modified:2018-08-24
Downloads:4 View Download Statistics

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