This paper presents an analysis of the supply-side of the arts market with a focus on how the actors therein interact as a network in the art production process. Through the adoption of a qualitative semi-structured interview methodology, the paper provides insight into how professional and established visual artists (in conjunction with third-party support) conceptualise, produce and distribute their art works in the art market. Results indicate that the art product and the art production process is reliant on a range of mutually beneficial and reciprocal interactions that serve as bases for value creation in the art market. The paper concludes with a range of research opportunities for both academics and practitioners in the arts marketing context.

Item Type:	Refereed Article
Keywords:	arts market, art production, marketing interactions, supply-side actors
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Marketing
Research Field:	Marketing management (incl. strategy and customer relations)
Objective Division:	Economic Framework
Objective Group:	Management and productivity
Objective Field:	Marketing
UTAS Author:	Lehman, K (Dr Kim Lehman)
UTAS Author:	Wickham, M (Dr Mark Wickham)
ID Code:	127804
Year Published:	2018
Deposited By:	TSBE
Deposited On:	2018-08-16
Last Modified:	2018-12-05
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