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Exploring supply-side network interactions in the visual art production process


Lehman, K and Wickham, M and Fillis, I, Exploring supply-side network interactions in the visual art production process, Poetics, 69 pp. 57-69. ISSN 0304-422X (2018) [Refereed Article]

Copyright Statement

Copyright 2018 Elsevier B.V.

DOI: doi:10.1016/j.poetic.2018.04.002


This paper presents an analysis of the supply-side of the arts market with a focus on how the actors therein interact as a network in the art production process. Through the adoption of a qualitative semi-structured interview methodology, the paper provides insight into how professional and established visual artists (in conjunction with third-party support) conceptualise, produce and distribute their art works in the art market. Results indicate that the art product and the art production process is reliant on a range of mutually beneficial and reciprocal interactions that serve as bases for value creation in the art market. The paper concludes with a range of research opportunities for both academics and practitioners in the arts marketing context.

Item Details

Item Type:Refereed Article
Keywords:arts market, art production, marketing interactions, supply-side actors
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Lehman, K (Dr Kim Lehman)
UTAS Author:Wickham, M (Dr Mark Wickham)
ID Code:127804
Year Published:2018
Deposited By:TSBE
Deposited On:2018-08-16
Last Modified:2018-12-05

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