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Why Coles mini collectables are selling for $1000: Interview with Alana Mitchelson

Citation

Grimmer, L, Why Coles mini collectables are selling for $1000: Interview with Alana Mitchelson, The New Daily, The New Daily, Melbourne, 8 August 2018 (2018) [Media Interview]


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Official URL: https://thenewdaily.com.au/money/consumer/2018/08/...

Abstract

The Coles plastic collectables in the shape of miniature supermarket products, which are part of a new Coles campaign, are being sold online at massive markups.

Item Details

Item Type:Media Interview
Keywords:Supermarkets; retail; marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:127694
Year Published:2018
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-08-09
Last Modified:2018-08-09
Downloads:0

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